About me
I’m Sandra; your Social Media Sidekick, Website Re-vamper, Marketing Guide and Personal Power Coach.
My mission is to support you in growing your business your way.
Build Your Business with More Flow, Focus & Joy
You’re building something meaningful — a business that reflects your passion, your talent, and your dreams. You’re juggling a million things, trying to keep the momentum going while still staying true to yourself.
I see you. And I’m here to help you do it all with more ease, clarity, and flow.
As a brand strategist, social media manager, and certified Personal Power coach, I combine over a decade of entrepreneurial experience with intuitive insight and a flair for design and storytelling. My journey started back in 2016, and since then I’ve helped countless creatives, coaches, and entrepreneurs across Europe rethink their visibility, refine their brand identity, and reconnect with the joy of doing business their way.
From launching websites and refreshing social media content, to aligning visual branding with your personality and purpose, I offer more than just marketing — I offer soulful strategy rooted in what makes you unique.
A Little More About Me
I’m a Dutch entrepreneur living and working in the sunny Algarve, Portugal. After years of working here during the winters, I finally made the move permanent in 2024. Portugal gives me the space, creativity, and community that fuels everything I do.
I call myself a proud late bloomer — because there’s never a wrong time to start living your dream.
I’m a mix of creativity and clarity, strategy and intuition, structure and soul.
You’ll often find me in the kitchen testing new recipes (wine included), watching classic Audrey Hepburn movies, or passionately cheering on Formula 1 drivers at 3 AM or on a Sunday afternoon (or the whole weekend). I recharge through books, nature, good conversations, and dancing off the stress at the gym.
Above all, I believe in the power of connection — with your business, your brand, your audience, and yourself.
Ready to fall in love with your business (again)?
Let’s connect for a free, no-pressure clarity call. In just 30 minutes, we can create space, spark ideas, and save you hours of struggle.
📬 sandra@businessmanager.nu
🌐 www.businessmanager.nu
📱 Instagram: @sandra.westein_support
💼 LinkedIn: Sandra Westein

The only way is up
Ferragudo Dreams work(e)scape
In March 2022, I started Ferragudo Dreams—a unique concept offering entrepreneurs the opportunity to work on themselves and their businesses in a stunning location in the Algarve, Portugal.
Our workations are designed to help entrepreneurs break free from the routine of daily life and reignite creativity. Ferragudo is the perfect place to gather inspiration and surround yourself with like-minded individuals who share the same passion and drive.
During our workations, you’ll stay in a beautiful, fully-equipped accommodation that provides the ideal environment for both work and relaxation. We have also organized various activities to help participants stimulate their creativity and enhance their skills.
At Ferragudo Dreams, our mission is to assist entrepreneurs in achieving their goals and growing their businesses. We understand the importance of stepping out of your comfort zone and exploring new perspectives from time to time. That’s why we’ve designed our workations not only to work on your business but also on yourself and your personal growth.
If you’re seeking an inspiring environment to work on your business and personal development, our workations are the perfect solution. Join us at Ferragudo Dreams and take the first step toward success!
Personal Power Method
Through the Personal Power Method, you gain insight into your greatest strength, your unique talents, and how to confidently showcase and develop them. Perhaps you are facing an important decision or a crossroads in your life. Maybe you are dealing with a significant change or event and are seeking a way to navigate it as effectively as possible.
But perhaps everything is going well for you, and from your great passion and ambition, you want to further develop yourself to confidently lead the life of your dreams.
By giving color to your strength, you gain an understanding of who you are and what suits you. This is where the recognition and appreciation for who you are begin. With this insight, you can make choices to develop your unique talents and give them space. By showing who you are, you can turn yourself into a strong brand, increase your impact, and achieve what you dream of.
Furthermore, as a coach, I also offer 1-on-1 personal coaching. This is especially intended for starting entrepreneurs or entrepreneurs who have just begun or want to make a fresh start. I approach this with authenticity and focus on the entrepreneur and their specific desires, pain points, and challenges.